Switching Your Instagram Account Into A Business Profile

Instagram is a social media platform that enable people to capture world's moment and share their photos with friends and family. You can follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. Although, Instagram was developed as a mobile photo application, you can also access it through the computer. Instagram has over 500 million active users and many have unlock its potential for business.

Depending on your reasons for using Instagram, you can have personal profile or business profile and switch to any of them at anytime. Not all Instagram accounts have been enabled to switch from personal to business profile. An example below is two Instagram accounts.

This account can switch to a business profile as the option is available.

This account don't have the option to switch to a business profile.

Switching to a business profile gives you news features like insights and new profile.

If your Instagram have the option of switching to a business profile and you use Instagram for business, it is ideal to switch.

Insights shows you impressions, reach, websites clicks and followers.

Impressions: is the total number of times all your posts have been seen.

Reach: is the number of unique accounts that have seen any of your posts.

Website clicks: is the number of accounts that has tapped on the website link on your profile bio.

Followers: let you know the average time your followers are on Instagram a typical day.

There is more to using a business profile, you can link it to your Facebook page the same way you link your personal Instagram account to your Facebook profile. You can also add a CONTACT button when users click on it, there will be an option to contact you either by call or email.


  1. This is a great post Mazino. I need to create time from my busy schedule to convert my personal Instagram account to business. But first I need to read your post too on how to link facebook page to Instagram profile.



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